Bruce V. Bigelow Oct 15, 2014

San Jose, CA-based totally Ensighten, which supplies net-based totally tag administration expertise for company consumers, says these days it has bought Anametrix, a San Diego specialist in tool-as-a-provider used to research and optimize multi-channel digital advertising.

it is Ensighten’s 2d acquisition this year, and extends a wave of consolidation that has been underway for more than a yr among digital media and advertising firms.

In an interview yesterday, Ensighten founder and CEO Josh Manion declined to disclose phrases of the deal.

A supply aware of the buyout, then again, describes it as a money-and-stock deal during which the valuation ultimately will depend on how smartly Ensighten does from here.

Manion founded the corporate in Cupertino in 2009, moved it to San Jose in 2012, and says Ensighten now has about 230 staff. the company has raised at the least $ fifty five million from buyers, consistent with Crunchbase, and my source says Ensighten’s 12 months-over-yr revenue increase is a hundred and fifty p.c.

Anametrix has raised about $ 7 million from buyers for the reason that WebSideStory founder Blaise Barrelet began the corporate in 2010 with funding via his Analytics Ventures fund. different investors embody the San Diego personal fairness firm TVC Capital, which invested $ four.4 million in late 2012, Airtek Capital workforce, WMAS management, Alain Schreiber; and former Summit partners managing director Walter Kortschak.

Anametrix has about 35 workers at its San Diego headquarters. Manion says he no longer best plans to keep these operations in San Diego, however extend through “aggressively recruiting.”

The Anametrix deal follows the Dentsu Aegis community’s acquisition remaining month of San Diego-based totally Covario and its … next web page »

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