EyeQ Raises $1.2M for customized buying
the benefit and incidence of on-line buying can make it laborious for many shoppers to peer physical retailers as anything as opposed to show rooms.
One Austin, TX, company, eyeQ, is attempting to convey consumers back to physical retail outlets with the aid of using information concerning the consumers themselves. the company’s know-how offers restaurants together with Fuddruckers and outlets including Sears fatherland and Outlet contact-monitor drugs that the companies can position close to merchandise, allowing buyers to flick through details about its in-retailer products reminiscent of opinions, specs, and social media content. at the same time, EyeQ’s expertise, which it calls eyeQinsights, gathers information about the shoppers, with the intention to make suggestions to provide them a “personalized” procuring experience.
EyeQ is saying a $ 1.2 million funding round on Monday from Corsa Ventures, DreamIt, Houston Angel network, South Coast Angel network, and different angel investors. the corporate plans to make use of the money so as to add to its consumer base, which it says already includes multiple Fortune 50 manufacturers.
EyeQ’s tablet can seize age and gender, in addition to choose up their smartphone signal, “(but never the identity!) of the person standing in entrance of it,” the company says on its site. The eyeQ technology may additionally observe how and how long the customer is enticing with the know-how, the corporate says.
It makes use of the pill’s digicam and a wireless connection to collect the information, which is the basis for predicting what’s going to be most valuable important points a couple of product to supply that individual purchaser, the company says in an instructional video.
If the instrument reminds you of something straight out of a sci-fi film, perhaps “Minority document,” you’re now not by myself: eyeQ’s marketing group wrote a weblog post in regards to the similarities between customized advertising and advertising instruments depicted in that film earlier this month. EyeQ notes in the publish that many imagine directed advertising may make merchandising extra pervasive, though it believes merchandising will just be more relevant to people. (The post doesn’t dwell on the truth that the film’s portrayal of such expertise used to be, shall we say, not entirely positive.)
founded in 2012, eyeQ is a member of the Austin technology Incubator and a 2014 graduate of DreamIt Ventures’ accelerator in Austin. companies get up to $ 25,000 in seed funding when collaborating in DreamIt applications.
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