facebook income: Social network assessments In With Its First $10-Billon yr

fb again beat investor expectations for quarterly income, reporting $3.85 billion in revenue and $701 million in income for the fourth quarter of 2014. the corporate, which had been anticipated to put up revenue within the $three.77 billion vary, has passed Wall street expectations for eleven consecutive quarters.

The revenue complete gave fb $12.forty seven billion in revenue for 2014, pushing the company prior the $10 billion every year threshold for the primary time. net profits for the year was once $2.ninety four billion.

“We obtained loads completed in 2014. Our community continues to develop and we’re making growth towards connecting the arena,” founder and CEO Mark Zuckerberg mentioned in a free up.

one of the most important figures from the document (which will also be learn in full right here):

• fb now has 1.39 billon monthly active users, up 2.2% over the 0.33 quarter.
• The month-to-month cell active person complete is 1.19 billion.  That’s a rise of 13% over remaining 12 months when the q4 number was once 945 million; it was 680 million in 2012.
• 526 million of the active mobile customers signal on solely using mobile units.
• the company pronounced an ordinary of 890 million day by day active users in December, a rise of 18% yr-over-yr. there have been 745 million daily mobile users in the month, a 34% yr-over-year increase.
• income from promotion was $three.59 billion, a fifty three% elevate from the identical quarter remaining 12 months.
• About 69% of the ad earnings got here from cellular advertising in the quarter, a acquire of sixteen percentage points over the fourth quarter of 2013.

Zuckerberg , COO Sheryl Sandberg and CFO Dave Wehner will take questions from investors in a name these days at 5 p.m. japanese. the decision shall be streamed  reside here.

concerning the author

Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, covering the most recent news for advertising Land and Search Engine Land. He spent 24 years with the l. a. times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck began started his career on the times as a sportswriter and duplicate editor.