I’m just going to come proper out and say it. UK-based totally type retailer Ted Baker is making insanely progressive use of Instagram filters to ship hidden messages people can use to win prizes. that is all to advertise its new SS15 assortment.

Over the next two weeks, working with Poke London, Ted Baker will add specifically-processed images to its Instagram account. the brand is asking individuals to re-gram or screenshot and re-post the pictures to their own Instagram bills. after which by making use of filters, more than a few clues, hidden messages and challenges seem in portions of the image.

check out this unique image posted to the Ted Baker account:

Now check out my screenshot and re-publish the use of the Aden filter: And magically, a group of letters seems. here’s any other authentic picture:

And the appliance of the Crema filter to the picture:

superior, huh?

people who uncover the messages in the pictures are inspired to share their model of the picture with the #Pinch_Me hashtag.

the emblem is selling the marketing campaign on its Twitter page:

Of the unique method, Ted Baker verbal exchange Director Craig Smith mentioned:

“enticing with our buyers via social media in an modern way is key to our global marketing strategy at Ted Baker. the use of Instagram in a primary-of-its-type initiative, we’re ready to speak to each present shoppers and introduce new audiences to the world of Ted.”

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Steve corridor

Steve corridor is a advertising and marketing professional, publisher, author, group manager, photographer and all-around lover of merchandising.

(Some photography used beneath license from Shutterstock.com.)