There were more than one Google emblem adjustments in the company’s virtually 20-year history, and today Google is introducing the latest one. the company mentioned that the brand new logo and branding are meant to replicate Google’s more than one products and experiences throughout completely different screens:

as of late we’re introducing a brand new emblem and id household that displays this reality and shows you when the Google magic is working for you, even on the tiniest displays. As you’ll see, we’ve taken the Google brand and branding, which have been initially constructed for a single pc browser page, and up to date them for an international of seamless computing throughout an unending selection of devices and different types of inputs (similar to faucet, kind and speak).

along with the trade in the “Google” feel and appear, the company may also be the use of a 4-colour “G,” which replaces the present blue “g” icon.

under is a video, which is a partial historical past of the Google emblem and brand. inform us what you recall to mind the brand new brand and whether you like it.

about the writer

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a private blog, Screenwerk, about connecting the dots between digital media and real-world shopper behavior. he’s also VP of technique and Insights for the native Search association. apply him on Twitter or find him at Google+.

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