Google’s Efforts To Monetize cellular pay off, however sites See a hit To organic Visits

Columnist Andy Taylor discusses how contemporary adjustments Google has made to its cellular SERP layouts are impacting mobile advert spend.

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Google has made one of the most largest modifications we’ve ever seen to the best way it serves mobile ads over the last four months, serving to to pressure advert click growth up whereas at the related time limiting natural search discuss with growth.

Taken together, these updates have produced most likely the largest good points to Google’s cell revenue move ever. That’s now not hyperbole — let me prove it to you.

[Read the full article on Search Engine Land.]


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