Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

admin
Pinned June 3, 2022

<> Embed

@  Email

Report

Uploaded by user
Grubhub’s free lunch offer in NYC crashed its website and app
<> Embed @  Email Report

Grubhub’s free lunch offer in NYC crashed its website and app

Grubhub’s free lunch offer in NYC crashed its website and app

The delivery platform and restaurants struggled to keep up with thousands of orders.

Amrita Khalid
A. Khalid
May 17th, 2022
Grubhub’s free lunch offer in NYC crashed its website and app | DeviceDaily.com
Andrew Kelly / reuters

Grubhub’s offer of free lunch to anyone in the New York City metro area today led to sheer chaos. Many were unable to access the promotional deal — which was scheduled to run from 11 am to 2 pm ET this afternoon — when both the website and app started to crash, according to tweets from many frustrated users. A large number of restaurants were overwhelmed with orders from hungry customers, prompting them to pause taking on new orders or “close” for the day. Although Grubhub’s “free lunch” promo was actually just a deep discount (the offer was good for $15, and customers were responsible for additional taxes, tip and delivery fee), turns out few people will turn down the offer of a cheap meal, especially in one of the world’s most expensive cities. While access to the website and app was eventually restored, a number of customers still complained about delayed or canceled orders.

At its peak, Grubhub said its platform was receiving 6,000 orders per minute. “The initial demand temporarily overwhelmed our app, causing some diners to experience an error message when they used their promo code. However, this was quickly rectified, and along with our restaurant and driver partners, we were able to successfully fulfill more than 400,000 lunch orders connected to the promotion,” a spokesperson for Grubhub told Engadget. 

But workers and restaurant owners faced worse problems than merely going hungry on their lunch breaks. Buzzfeed spoke to several Grubhub delivery people and restaurant owners and workers, all who recounted a harrowing, stressful day filled with non-stop orders. Many workers and restaurants told various outlets that they weren’t informed about the promo in advance.

“We really got slammed by it today,” Ching, a worker from Greenberg’s Bagels told Buzzfeed. “It was just non-stop all day.”

Grubhub denied claims that it didn’t inform restaurants of the promo beforehand. “Grubhub isn’t just a delivery logistics app, we are a marketplace for restaurants. And as we do with any promotions, we notify our entire restaurant network in advance via multiple points of communication,” a Grubhub spokesperson told Engadget in a statement. 

Despite the advance warning, it’s clear many restaurants were unprepared for the barrage of orders and the extra strain on staff and food supply that such an offer incurred. 

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics   

(22)