Guinness Is altering Its Beer For Vegetarian And Vegan Drinkers
November 3, 2015
Guinness desires to enchantment to vegetarian and vegan drinkers, so the Irish brewer is changing the way it produces its fashionable beer.
the corporate plans to exchange isinglass, a gelatin comprised of fish bladders used to filter yeast particales, with an animal-free approach in late 2016.
“Isinglass has been used extensively within the brewing business as a means of filtration for many years,” the company stated in a statement. “however, because of its use lets no longer label Guinness as suitable for vegetarians and had been in search of an alternate answer for a while.”
Guinness is made with barley, hops, yeast, and water, together with traces of fish bladder.
In earlier statements, Guinness has stated it used to be searching for one way that is “as efficient or as environmentally pleasant…at the same time as maintaining the quality of the liquid.”
Guinness is brewed in forty nine international locations, but the company mentioned the new filtration method will handiest be used at itt its flagship brewery in eire.
Guinness dad or mum company Diageo says microbrewery competition was a huge cause Guinness’s draught gross sales weakened in 2015.
Beers from Anheuser-Busch and Miller have already been deemed vegetarian pleasant.