Heinz “Wiener Stampede” super Bowl ad Launches brand’s #MeetTheKetchups campaign
today, Heinz released both its official 30-2d super Bowl spot and a protracted version of the advert.
Set to Harry Nilsson’s basic, “i can’t live If living Is without You,” Heinz’s tremendous Bowl 50 “Wiener Stampede” targets to drag the heartstrings of dog fanatics — and scorching dog fans — in every single place.
Launching the brand’s #MeetTheKetchups marketing campaign, Heinz’s spot combines the humor of its ketchup and mustard characters with the feel-just right emotional tug of adorable little wiener dogs, dressed as scorching canine and racing towards the condiment-clad characters.
“we’re launching this marketing campaign throughout one of the vital-viewed situations of the year, so that everybody can see that great style runs in all the Heinz domestic,” says Heinz advertising VP Michelle St. Jacques.
Created by means of DAVID Miami, Heinz will air its 30-second spot right through the 1/3 quarter of the super Bowl. the logo says its campaign will be supported with a “totally built-in advertising and marketing campaign” that features PR, social and digital efforts.
these days, the brand released each its reliable super Bowl advert and a 60-second extended minimize.
Heinz authentic super Bowl 50 ad
prolonged model Of Heinz legit tremendous Bowl 50 advert
while its #MeetTheKetchups is a new campaign, the brand’s “Heinz Ketchup” and “Heinz Yellow Mustard” characters played a role in its 2015 “Ketchup’s acquired a new Mustard” campaign, also created via DAVID Miami. This yr’s campaign aims to introduce audiences to more of Heinz’s product line.
“everyone is aware of and loves Heinz Ketchup, but they may not understand that we provide a spread of merchandise for almost any taste,” stated St. Jacques.
(Some pictures used under license from Shutterstock.com.)
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