Horror film “sooner than I Wake” uses Twitter’s Promoted Video And Creepy @Replies

The movie’s promotional campaign creates a creepy mood on Twitter with video and person engagement.

before_i_wake_boy

here’s a quickie however goodie… although it’s a frightening quickie and goodie, so be warned.

Director Mike Flanagan, whose “Oculus” did well at the Toronto international movie competition and garnered buzz at SXSW ultimate yr, is out with a new horror flick.

This one stars Kate Bosworth and Thomas Jane because the foster folks of Cody — performed by using Jacob Tremblay — a younger boy whose goals and nightmares turn into physically real while he’s experiencing them in his sleep. Annabeth Gish plays the case worker assigned to Cody.

As a part of the movie’s promotional campaign, the film’s producers labored with Twitter to place the movie’s trailer inside a Promoted Video and release it there solely. They’re also handing over creepy, personalized responses to people who tweet, retweet or use the marketing campaign hashtag #BeforeIWake.

here’s the Promoted Video:

And listed below are one of the vital responses, which used photography and animated gifs from the film:

here’s the trailer on YouTube:


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concerning the creator

Steve hall is a advertising and marketing professional, publisher, creator, neighborhood manager, photographer and all-around lover of merchandising.

(Some images used below license from Shutterstock.com.)

 

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