Hottest Digital Advertising Trends in 2017 [Infographic]

Jomer Gregorio — February 14, 2017 Follow @JomerGregorio

— February 14, 2017

As we progress in the 21^st century, it is clear now that the massive surge of cutting-edge technologies is pushing the business landscape away from the traditional model and towards digital platforms.

And this is extremely evident in the marketing and advertising industry. It is common knowledge in the industry that the traditional channels such as radio, newspaper, magazine, and print ads are rapidly becoming more expensive, and its effectiveness to attract and retain customers is also becoming less and less effective. And as such, more and more companies are shifting to digital advertising so to maximized their budget and track the progress of their campaign more effectively.

That said, the entrance of digital advertising in the past decade has given the companies the chance to streamline their advertising efforts in a way that they never achieved in traditional models. Nowadays, even a local pastry shop or coffee joint can run their own advertising campaign using social media networks such as Facebook, Instagram, and Twitter.

This 2017, the newest trends in digital advertising has surfaced once again, all of which will surely change the way brands attracts new customers and followings in today’s ever-competitive market.

In summary, here are the key takeaways from the infographic below that tells us the latest shifts in digital advertising in 2017:

1. Increased usage of mobile ad blockers
2. Increased monetization of Google AMP and Facebook Instant Articles
3. Revenue on desktop advertising will continue to level down; Mobile advertising will experience massive growth
4. Google and Facebook continues to be the most utilized platform in digital advertising
5. Programmatic advertising will gain more popularity
6. Outstream videos will gain more popularity
7. Increased utilization of Chatbots

Learn more about these trends and see what to expect in digital advertising field in 2017 with this infographic from Digital Marketing Philippines.

Embedded from Digital Marketing Philippines.

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