Steve hall on December 31, 2014

 

 

 

As you head out for brand spanking new 12 months’s Eve festivities tonight, here’s a little bit suggestion on your evening. historically, New 12 months’s Eve is associated with champagne. however Jose Cuervo would like you to alter your mentality on that custom. to help you accomplish that, they’ve give you an interesting approach of persuasion. Working with agency McCann Erikson and manufacturing company Fall for your Sword, the brand used 57 tequila bottles, a vacuum, a carousel, and a gramophone to concoct the “Cuervosel.” When the carousel-like Cuervosel is cranked and the re-engineered vacuum pushes air over the tops of bottles that have been stuffed to various levels, the web result’s that New 12 months’s favorite, Auld Lang Syne.

 

 

Of the hassle, a McCann spokeswoman advised ad Age, “so far as alcohol goes, champagne flutes, popping corks and bubbly roughly own the night time on New year’s Eve, so Cuervo wanted a technique to mark the party in a uniquely Cuervo method.” and they did. despite the fact that, personally, the musical qualities of Jose Cuervo bottles leaves a lot to be favored. “A” for effort, although. the logo is selling the Cuervosel on Vine and Twitter:

 

 

 

 

This stunt marks probably the most contemporary of Jose Cuervo’s creative promoting endeavors – previous this yr, the emblem became a bottle of Cuervo into an interactive ad with an augmented fact app.