Kik’s Branded GIFs permit corporations to have interaction With customers
Kik’s branded GIFs characteristic, an extension of the emoji keyboard, lets brands engage extra naturally with customers.
Emojis are all the rage, and Kik indisputably is aware of it. since the firm launched an emoji keyboard three months ago, chums on the chat platform have exchanged thousands and thousands of GIFs, validating the want to take it even additional and bring manufacturers into the fray.
lately, the company announced that Kik will use its emoji keyboard to highlight branded GIFs, working identical to emoji-GIFs via the keyboard. Launch partners include Zoolander No. 2 and WWF, whose Giphy-type photos unquestionably shall be conversation starters and could have the prospective to be exchanged everywhere.
Kik acknowledges this as a “enjoyable approach for brands to engage customers with strong content… that doesn’t feel spammy,” a spokesperson stated. the company can have a cautious selection process for manufacturers, and people taking a look to accomplice can attain Kik by the use of partners [at] kik [dot] com.
(Some pictures used under license from Shutterstock.com.)