KLM Eases vacationers’ Nightmares With #HappyToHelp Twitter marketing campaign
Dutch airline highlights their very good customer support by way of serving to travelers worldwide — even supposing they don’t seem to be KLM clients.
With Thanksgiving go back and forth nonetheless fresh in everybody’s minds, this campaign from Dutch airline KLM will resonate thoroughly. all through the week of October 13-17, the airline arrange a command center at Amsterdam Airport Schiphol, where the emblem’s #HappyToHelp team scoured social media for these experiencing shuttle woes – despite whether or not they were KLM customers.
while part of the effort merely equipped struggling vacationers with personalized solutions to their questions, the airline went above and beyond in some cases. for example, a passenger stuck in big apple site visitors used to be ferried to the airport on a pace boat across the Hudson River. A family with a baby on a protracted layover had been supplied a bed room full with toys. a pair on their honeymoon whose baggage has been misplaced with the aid of every other airline had been taken on a buying commute by way of KLM personnel. Free cups of coffee were provided for many stuck vacationers. a lady who neglected the final flight of the day used to be equipped a bed on which to sleep for the night. A tourist having a tricky time falling to sleep prior to an early morning flight was once sung a lullaby over the cellphone.
All of these and extra are summarized in a video which, thus far, has performed almost 1.5 million views since it launched November 24. further videos center of attention on each and every of the highlighted #HappyToHelp situations addressed in the primary video. the hassle follows a stunt prior within the month wherein the airline provided a “Spacious Airline condo” on Airbnb which provided three fortunate winners an opportunity to remain on a tricked out KLM aircraft geared up like a fancy condominium. marketing Land – web advertising and marketing news, methods & guidelines
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