Lacoste uses Instagram, Vine & Interactive mobile App To Introduce New Tennis Racket, model Line

the trend model presentations off its new tennis-inspired line with a social media marketing campaign and content marketing initiative.

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Working with photographer and director Romain Laurent and Paris-based company MNSTR, Lacoste created seven short movies specifically for Instagram and Vine to introduce a new, tennis-impressed style line and the new LT12 tennis racket.

collectively on Instagram, the videos were liked 44,502 times. On Vine, the videos had been liked a paltry 616 occasions even supposing the brand has 25,300 followers. perhaps the truth that users are following only one particular person has something to do with that.

The videos, which that you could view under, had been additionally placed on the logo’s YouTube channel.

here’s one of the vital videos on Instagram:

 

And any other on Vine:

The movies have been additionally placed on the emblem’s fb web page where they bought probably the most engagement. jointly. the seven videos accrued 328,561 views and four,146 likes. Lacoste additionally used facebook to convince fans to practice the emblem on Snapchat the place they could get a behind-the-scenes glimpse of the video shoot:

Oddly, the hashtag used for the movies, #BeautifulTennis, used to be included into the video however no longer entered as textual content in the Instagram or Vine posts which seemingly bills for the dearth of process on that hashtag. the emblem did enter the hashtag on fb, but now not on each video post.

To accompany the social media effort, Lacoste additionally revealed a 128 page book, co-authored by way of Adrien Bosc, Editor of Desports magazine, entitled A history of Tennis and elegance which explores the origins of tennis and its affect on Lacoste fashion through the years.

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The guide, which is given to somebody who purchases the LT12 racket, can be available as an interactive app on iPhone and Android.

those who have the guide can hold their phone up to certain photography in the book and the images you see thru your digicam cellphone’s screen will transform a video. The video doesn’t take over the cellphone’s whole display. rather, the image component to the e-book starts offevolved to play as a video and continues to do so despite the fact that you move your telephone round.

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that you would be able to experience this similar impact without the e-book through keeping your cellphone up to probably the most Instagram movies in your pc.

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Some opinions expressed on this article could also be those of a visitor author and not essentially marketing Land. group of workers authors are listed here.


concerning the writer

Steve corridor is a marketing skilled, publisher, creator, group supervisor, photographer and all-round lover of advertising.

(Some pictures used underneath license from Shutterstock.com.)

 

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