Levi’s partners With 6 Rising Musicians And Encourages fanatics To Share Their #LiveInLevis type
Venerable denims brand Levi’s continues its hip, boulevard-good campaign positioning its garb as a lifestyle model for the following generation.
In full-on Millennial Hipster mode, Levi’s, with assist from AKQA, has adopted up the July launch of its Alicia Keys girls’s denim collection by way of extending its live in Levi’s mission with a content vacation spot featuring 5 rising musicians.
On the web page, musicians Kurt Vile, the dual sister act Ibeyi, Benjamin Booker, Kavka Shishido and Ryn Weaver exhibit their kinds and aspirations. guests are inspired to display how they’re making strides in Levi’s with user-generated content material that’s hashtagged #LiveInLevis.
guests to the website online can click on into every particular person musician’s assortment of content, which includes performance videos, costs, photos and views of existence; all of them are, after all, interspersed with ads for Levi’s apparel.
here’s a video overview of the challenge:
the brand is promoting the mission on facebook and Twitter.
Alicia Keys is selling her involvement on her fb page:
the brand kicked off its live In Levi’s venture closing summer time through highlighting the lives of Sleigh Bells singer Alexis Krauss, tattoo artists, barbers and street-fashion megastar Julia Sarr-Jamois. That effort supplied viewers the flexibility to click on to purchase no matter struck their fancy as they considered vignettes of individuals who “are living in Levi’s.”
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(Some pictures used beneath license from Shutterstock.com.)
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