marketing Tech starts year robust With 3 MA deals
[updated 1/12/16, 2:57 p.m. See beneath.] It’s nonetheless early within the year, however one of Massachusetts’s freshest tech sectors of 2016 is a doubtlessly stunning one: advertising-associated software.
investors have pumped nearly $ 40 million into a trio of local advertising and advertising instrument startups in the past week. The investments spotlight one of the most topics which can be prime of thoughts for marketers at the present time: making commercials extra personalised, extra interactive, less evident, and so on. device companies suppose they can assist with instruments that hire data analytics, laptop learning techniques, and different applied sciences.
here are the small print:
—SmashFly applied sciences snagged $ 22 million in sequence B cash led through Bessemer undertaking partners, with participation with the aid of earlier investor OpenView mission partners. SmashFly has raised $ 31 million complete from buyers. The concord, MA-based totally company said it will use the money to open a Boston office, rent 70 individuals, and put money into product building.
SmashFly offers marketing tool that helps automate and handle the recruiting course of, from overseeing job commercials and profession web sites to monitoring and inspecting recruitment information.
—Somerville, MA-based totally Evergage additionally raised a sequence B spherical—$ 10 million led by means of Arrowroot Capital, together with previous investors G20 Ventures and point Judith Capital. the company has now raised greater than $ 21 million total from buyers.
Evergage created a cloud-primarily based marketing software platform that tracks client habits and knowledge as a way to promote relevant merchandise and content material, and serve up personalised recommendations in actual-time. Its clients embrace LendingTree, WeddingWire, and Zumiez. Evergage stated it greater than doubled its annual income in 2015, and it’s hiring. [This paragraph used to be updated with more small print about how the company’s software works.]
—ViralGains, a Boston-based totally online video merchandising tool firm, closed on $ 7.7 million in a series A spherical expected to reach $ 12.3 million. The round was once led with the aid of Stage 1 Ventures, with participation by using 500 Startups, Hub Angels investment staff, LaunchCapital, Pallasite Ventures, and particular person traders.
ViralGains was once based in 2012 and was once a MassChallenge winner the following year. It stated its clients include 36 firms within the Fortune 500, and it virtually tripled its annual income remaining 12 months.
(24)
