Meet Lumosity’s New Boss

the corporate at the back of common “brain game” app Lumosity has a new CEO, and he’s no dummy. although Steve Berkowitz, the incoming leader of Lumos Labs, is best known for overseeing the expansion of the For Dummies ebook sequence within the 1990s, he is also skilled in scaling tech corporations and steering them toward massive exits. Berkowitz will exchange Kunal Sarkar, the corporate’s co-founder and current CEO, who will change into Lumos Labs’ new chairman of the board.

Berkowitz used to be one of the vital major gamers in the expansion of the For Dummies brand at IDG Books, and due to this fact went on to helm Ask Jeeves/Ask.com, move, and Realtor.com. transfer and Realtor.com had been each later offered to news Corp, and Berkowitz performed a large section in IAC’s acquisition of Ask.com in 2005 for a nonetheless-remarkable $1.eighty five billion.

In an interview with quick company, Berkowitz mentioned his fast focal point will likely be new merchandise and international opportunities. currently, the corporate claims to have more than 70 million participants in a hundred and eighty international locations. He introduced that Lumosity is a “model that’s built in a brand new and nascent house which they’re serving to to outline, and we’ll be specializing in concept of wonderful and schooling as issues which can be important.”

despite the fact that a bunch of sixty nine researchers from prestigious universities has stated that brain games’ claims are exaggerated, the market for cognitive training is booming. research from MarketsandMarkets predicts the cognitive overview and coaching market to grow from $2.4 billion in 2015 to $7.5 billion through 2020.