males vs. ladies: who’s more active on Social Media? [Infographic]

January 28, 2015

The outdated pronouncing “men are from Mars, women are from Venus” holds water on the subject of how men and women use social media.

men flip to social media for business reasons greater than girls do, whereas women expose more about their private lives. women are more vocal, expressive and keen to share. In different words, ladies are biologically wired for social networking. at least, that’s consistent with information compiled via FinancesOnline.com

Sounds cliché, doesn’t it?

generally, women are extra concerned with the use of social networking sites to make connections and keep in touch with domestic or friends.

males, in contrast, use social media to gather the tips they wish to construct affect. Social media helps them function analysis, collect relevant contacts and in a roundabout way increase their status.

whereas this explains how they use it differently, however you understand who is more lively on social media: men or ladies?

this may appear like a very powerful query, but when the majority of your shoppers are predominantly men or girls, it will influence which social channels you could possibly want to focus on.

women and men have varying degrees of on-line activity across different web sites. seventy four% of web customers are the use of social media, with girls (76%) having a slight side over males (seventy two%).

in the back of each social media platform stand tens of millions of girls – and so they indubitably appear to like their mobile phones. A Nielsen learn about shows that ladies spend nearly 10 minutes social networking during the cell internet, or via apps every day, whereas males spend a little less than 7 minutes.

the range won’t shock you, but drilling all the way down to a platform-by way of-platform degree might.

among internet users, a higher share of ladies use facebook, Tumblr, Pinterest, Snapchat, Instagram and Twitter.

as an instance, 22% of ladies are energetic on Twitter, in comparison with just 15% of guys. facebook, which is used by seventy one% of the web population, is dominated by means of women (seventy six %) as opposed to men (66 p.c). On average, women have more than twice as many posts on their facebook partitions and they have eight% extra ‘chums’ than males.

One social community that boasts more men (24%) than ladies (19%) is the professional-networking web page LinkedIn.

same goes for Google+, but much less so. men are also more likely to make use of it than ladies, regardless of simplest 10% of the web inhabitants spending time on the network, as shown in Quicks Sprout’s infographic under.

Pinterest, now not enormously, has a extra female-centric user base with 33% of female web population the usage of it, in comparison with eight% of all men. but the tables flip with Reddit, YouTube and tune-based totally social networking websites wherein males are discovered to be the savviest networkers.

here’s where it gets really juicy.

Pew, Nielsen, and Burst Media information depict another impressive stats about male vs. feminine use of social media. In testing their sources and knowledge points, we revealed that women are more likely to engage with brands by means of social media than males.

greater than half of of ladies use social media to point out give a boost to and get admission to deals or promotions from manufacturers, in comparison with simply 36% of the boys on-line.

no longer simplest do girls use social media to stay up to date with manufacturers, in addition they comment on their favorite brands greater than males do.

the fact that women are extra lively on social media than men has held real for at least the last five years. on the other hand, you will need to note that women engage in different manner and are leading the shift from laptop to cellular the place social media is anxious, which is a large difficulty for social networking sites launching in the following couple of years.