MTV VMAs Set report for many Tweeted U.S. tv show (except sports activities)

Awards express attracts 21.4 million tweets, best 4 million fewer than than the 2015 super Bowl.

Martin Beck on August 31, 2015

Fueled via a Kayne West filibuster, Miley Cyrus’ exhibitionism, Nicki Minaj ripping into Miley, Justin Bieber rising from the stage like a non secular savior, and a variety of profanity-fueled spectacle, the MTV Video song Awards set Twitter aflame over the weekend.

And when the flames died down — or did they? — the VMAs had set a file for tweets about a television express. The show precipitated 21.4 million tweets in the united states, in step with Nielsen Social, more than another exhibit on the grounds that Nielsen started monitoring Twitter tv numbers in 2011.

It wasn’t moderately super Bowl numbers, however it was shut. The 2014 and 2015 super Bowls each and every drew more than 25 million tweets, in keeping with the Nielsen stats, which embrace Twitter task three hours earlier than and after telecasts.

For comparability’s sake, the Grammys were the most tweeted non-sports activities tv experience remaining season, with 13.four million tweets, whereas the Oscars drew 5.9 million.

The VMAs, dubbed the millennials’ tremendous Bowl with the aid of many, surged this 12 months on Twitter. It’s a natural effect of social superstars like Cyrus (who hosted the adventure in a collection of barely-there outfits), Bieber, Minaj and West taking center stage in the adventure.

that mix — and definitely additionally the general circus/trainwreck vibe — created an enormous social surge. The VMA tweet whole of 21.4 million was a 69 % increase over 2014. in step with Nielsen, the tweets have been seen by means of eleven.8 million people and had 676 million impressions.

Twitter task peaked at the finish of West’s 10-minute filibuster while accepting the Video forefront Award and (jokingly, we predict) declaring his candidacy for the 2020 presidential race. It produced the most tweeted minute of the evening, at 247,525 tweets.

about the creator

Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, overlaying the most recent information for advertising and marketing Land and Search Engine Land. He spent 24 years with the l. a. instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism school, Beck started his career at the occasions as a sportswriter and copy editor. apply Martin on Twitter (@MartinBeck), facebook and/or Google+.