Jeff Engel  Oct sixteen, 2014

MyHealthDirect, a healthcare scheduling tool company founded 9 years ago within the Milwaukee space, has raised $ 8 million to help it expand—but it’s uncertain how much of with a purpose to contain the native workplace.

MyHealthDirect’s registered industry tackle is still in Brookfield, WI, the place it was once born. however the location listed on the backside of its site and within the dateline of closing week’s press unlock asserting the $ 8 million funding spherical is Nashville, TN, the place MyHealthDirect has had a presence because hiring Nashville-primarily based CEO Tom Cox in 2012, CFO Susan Brownie tells Xconomy. Cox replaced MyHealthDirect founder Jay Mason, who is still on the company’s board.

out of doors of some faraway employees, the company’s roughly 25 staff are presently split evenly between Brookfield and Nashville, and there are C-stage team of workers in both cities, Brownie says. (She’s in Nashville.) At this point, MyHealthDirect isn’t branding either one as its headquarters, she says.

When asked the place the Brookfield place of job suits within the firm’s future technique, she says “that’s something we’re still creating operational plans around.”

“Nashville has a number of skill. We’ve grown the staff here during the last 12 months,” Brownie says. “but we even have a good base of very loyal, historical staff which might be nonetheless in Wisconsin. They’re an incredible a part of the workforce as smartly.”

There are without a doubt excellent arguments for finding a healthtech startup in either metropolis. The Milwaukee area has a number of massive clinic techniques and a fledgling analysis and startup cluster near the scientific college of Wisconsin, plus the presence of prime digital well being data device provider Epic programs in nearby Verona, WI. however Nashville has a thriving healthcare ecosystem of care suppliers, insurers, healthcare services firms, and healthtech companies that has been built up over the past three decades.

MyHealthDirect has been operating out of shared place of job house in Nashville, but plans to move into its own workplace there next month, Brownie says.

the brand new $ eight million spherical comprises equity financing from earlier investors Chrysalis Ventures and Arboretum Ventures and a senior credit score facility from new investor Ares Capital (NASDAQ: ARCC). MyHealthDirect has now snagged greater than $ 21.eight million from buyers, in line with SEC paperwork.

the new cash will go towards gross sales and marketing efforts, product building, and hiring some other handful of people, Brownie says.

Mason based MyHealthDirect at the start to focal point on connecting the underserved, who often go to the emergency room for main care, with neighborhood healthcare providers.

these days, the company essentially makes white-label software that handles patient appointment scheduling and physician referrals. as an instance, after a hobbies checkup that determines a affected person may need some knee work accomplished, a chief care doctor’s office might schedule an appointment for a affected person with an orthopedic expert prior to the patient leaves the office that day. No more writing down the orthopedist’s identify and contact quantity on a card and handing it off to the patient to deal with later, Brownie says.

“It kind of closes the transaction down and makes it a lot more practical, and admittedly saves your time,” she says.

the company serves more than 100 hospitals and has greater than 5,000 healthcare providers in its device. It at the moment books greater than 1.7 million appointments yearly, and this 12 months anticipates doubling its charge of ordinary income from subscription products versus final 12 months, Brownie says. in all probability more importantly, MyHealthDirect aims to be running within the black by the top of the yr or early 2015, she provides.

one of the vital challenges for MyHealthDirect is convincing shoppers to change the way in which they do issues, which isn’t simple in an industry that may be “entrenched” now and then, she says.

“Our clients are in reality looking for affected person access solutions that help them to attract and retain sufferers,” Brownie says. “i feel in case you take a look at it from a provider standpoint, too, they’re searching for how you can introduce client-based instruments that frankly a variety of industries use.”

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