Nationwide’s Eerie #MakeSafeHappen tremendous Bowl advert gets Grave reviews
whereas the tally continues to be out on which advertiser received the tremendous Bowl, the loser is fairly clear and miserable.
It’s the second quarter in a competitive game. The commercials were interesting, heartfelt and humorous. Yeah, being a dad is beautiful cool, Skittles provide you with larger arms and – yay horses just saved a muddy puppy.
Then the Nationwide business hits:
Queue drunken folks scrambling to seek out their youngsters all over the place. It’s secure to claim that, while on level, the Nationwide industrial was once the biggest flub of SuperBowl 49.
Some folks poked enjoyable at the insurance coverage supplier’s expense.
Nationwide says “enjoy the Halftime convey!” percenttwitter.com/VGesJZBWlN
— Dan O’Donnell (@DanODradio) February 2, 2015
WHY DIDN’T THE BUDWEISER CLYDESDALES save THE NATIONWIDE kid? — Jeff Dauler (@JeffDauler) February 2, 2015
“look how superb kids can be.” – Microsoft “until they die.” – Nationwide
— Zach Harper (@talkhoops) February 2, 2015
however others have been legitimately upset:
That Nationwide advert crossed the road. unsightly manipulation for profit. #SuperBowl — Marcos Breton (@MarcosBreton) February 2, 2015
@Nationwide that industrial used to be useless. now not satisfied.
— Brandi (@NurseBrandilew) February 2, 2015
The commercial gave Nationwide a horrific total sentiment ranking of 37% certain submit-business in step with sentiment140.com.
image courtesy of sentiment140.com
you’ll be considering – wow, 37% of individuals liked that? smartly, sentiment analysis isn’t good and we scrolled throughout the Tweets and the majority of those who counted towards a “positive” outcome were in point of fact jokes or making light at the poor promotional possibility. compare that to Budweiser and their extra special puppy-fueled rankings:
image courtesy of sentiment140.com
Topsy also confirmed identical metrics with Nationwide having a 33% positive sentiment score compared to Budweiser’s eighty three%. ESPN’s sports activities business Reporter, Darren Rovell, queried his 500k+ Twitter followers on the worst ad of the first half of and to no shock it was Nationwide:
outcomes: Worst 1st half of tremendous Bowl commercial vote used to be unanimous %twitter.com/2tAjtA9fIt — Darren Rovell (@darrenrovell) February 2, 2015
So Nationwide lost SuperBowl 49, right? well, simplest time (and new unintentional legal responsibility insurance signal-ups) will tell. it could actually’t all be a wash although as they have racked up all this extra coverage.
So everybody hated the Nationwide industrial. because of this everybody shall be taking about Nationwide. this means that Nationwide wins.
— Seth Davis (@SethDavisHoops) February 2, 2015
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