NBA League Pass offers a discount on in-progress games
If you’re a sports fan, you’ve no doubt had that moment when you scrambled to watch the end of a live game after leaving a social function. And that can be expensive with streaming services — do you really want to pay for a whole match just to catch the last 15 minutes? You won’t have to with NBA games. As it hinted before, the basketball association and Turner are launching an option to watch games in progress at a “reduced price.” They’re not saying what that price is, but users have been seeing options to watch the last quarter of a game for 99 cents.
The option will be available starting with the 2018-2019 regular season and should be available through apps, the NBA website and Turner’s soon-to-come Bleacher Report Live. As always, you’re limited to out-of-market games.
It’s clear why the NBA and Turner would go this route. Subscriptions are undoubtedly the better bargains for regular viewers, but they’re overkill for someone who just wants to catch the end of a game when they can’t make it to a TV. This lets the NBA and Turner make some money from those occasional online viewers, and might just sell them on a subscription if they like what they see.