Netflix Is Launching In Japan, Chasing global boom

In October, the streaming platform will enlarge to Italy, Portugal, and Spain.

August four, 2015

Netflix, which is already available in more than 50 countries, has ultimately cracked an incredible new market. according to VentureBeat, Netflix is making its solution to Japan on September 2. The launch is Netflix’s first in Asia, and is a component of an important push to function in at least 200 international locations by way of the shut of 2016.

The information comes a number of weeks after Netflix, one in every of quick company‘s most progressive firms this year, announced stellar 2d-quarter salary—specifically in the increase of its world subscriber base. Japan is only one of a couple of international locales on Netflix’s radar: The streaming carrier will likely be introduced to Italy, Portugal, and Spain by October—and, eventually, Iceland as neatly.

As a part of its competition with HBO and cable television normally, Netflix has amassed a $5 billion conflict chest that’s largely earmarked for international rights acquisition fees and original content construction.

Netflix sees international markets as very important to its persevered increase. the company’s ambitious historic epic Marco Polo was designed with the Asian market in mind, even though Netflix had no presence in Asia until now.

[by way of VentureBeat]

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