New Facebook Ad Feature is a Game Changer!
May 31, 2016
Starting immediately non-Facebook Users will see ads from the Platform outside the site.
This is a game changer!
Businesses can now target anyone who visits a website or mobile app within Facebook’s Audience Network, they do not have to have a Facebook account or use the site.
Until today, you had to be a Facebook user with an account to see ads created in the platform.
What is the Audience Network?
“The Audience Network is a collection of mobile apps where Facebook advertisers can serve ads using the same targeting and measurement tools that they use on Facebook. Essentially, running ads in the Audience Network extends an advertiser’s reach beyond Facebook and into mobile apps. Audience Network ads come in both native and display format for photos and videos…” (Facebook for Business)
The ads designated to show in the Audience Network would show within the Facebook App when a link to an article or app was clicked.
Today, Andrew Bosworth, Vice President of Ads and Business Platform at Facebook announced, “Today, we’re expanding Audience Network so publishers and developers can show better ads to everyone — including those who don’t use or aren’t connected to Facebook.”
The ability to create ads in Facebook, that will be seen on the site and in links and now having them show outside of Facebook to non-users increases the volume of ads that Facebook shows as well as the serious expansion of the number of people who will see a business’ ads.
Prior to this expansion, the Audience Network already increased an advertiser’s reach.
“The Audience Network is suitable for any advertiser looking to expand their Facebook campaigns. In fact, on average, advertisers using the Audience Network scale their ad impressions by an additional 6 – 10% per campaign.” (Facebook for Business)
This new feature also takes on Google, who had a stronghold on internet advertising until this point.
This ability to reach out to people on the internet outside of Facebook is definitely a game changer for any business interested in advertising and growth.
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