New: Twitter Makes Promoted Tweets much less obvious

Promoted Tweets have become extra refined. Twitter has quietly removed the yellow badge from its primary ad unit, hoping to to make its native promotion content material seem to be just a little extra native.

The exchange started to roll out nowadays on the net and cellular units globally, a Twitter spokesperson told us, and is intended to make Promoted Tweets blend more seamlessly with Twitter content whereas nonetheless being clearly labeled as promotion. For compliance reasons, the red badge for political Promoted Tweets will stay. Yellow badges may even continue to show with Promoted trends and Promoted money owed.

right here’s how Promoted Tweets used to seem:

And here’s the new model:

This move brings Twitter’s ad labeling extra inline with some of its social media opponents — together with Pinterest, LinkedIn and Faceboook — who also use text to name attention to in-stream ads.

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Martin Beck

Martin Beck is 0.33 Door Media’s Social Media Reporter, covering the most recent information for advertising Land and Search Engine Land. He spent 24 years with the la occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism college, Beck began started his occupation on the occasions as a sportswriter and copy editor. practice Martin on Twitter (@MartinBeck), facebook and/or Google+.

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