In a transfer that has turn into all too acquainted, the new York occasions introduced Wednesday it’s going to lay off a hundred newsroom staff and shutter the NYT Opinion app due to a scarcity of subscribers–a sign the paper of document’s plan to increase earnings through app subscriptions, led by means of former executive editor Jill Abramson who was once ousted in may, has not paid off.

whereas it’s clear the occasions realizes it needs to compete with revolutionary (and free) news apps–including Circa, Flipboard, and BuzzFeed’s app looming on the horizon–the question is still: Can the grey lady continue its legacy of groundbreaking, insightful journalism and triumph over the digital world, all while staying in the black?

The layoffs will affect the newsroom in addition to some editorial and industry positions. In a message to times body of workers obtained with the aid of Huffington submit’s Michael Calderone, govt editor Dean Baquet said its new apps had been “now not attaining the industry success we expected.”

NYT Opinion app used to be one among many apps launched through the occasions in the past six months. For $6 a month, readers might subscribe to opinion tales from the newspaper as well as curated columns from different publications, however the app was once now not generating sufficient revenue. NYT Now, a pared-down version of the whole app aimed at younger users, is struggling as well, although it will proceed to function.

Its newest app, NYT Cooking, can be provided without cost in the beginning, but the plan is to “construct a big target audience ahead of asking readers to pay,” consistent with the newspaper.

CNN’s Brian Stelter, a former instances media reporter summed up the story smartly in a tweet: