Newcastle Brown Ale Hijacks super Bowl With Hilarious #BandOfBrands Stunt
The beer brand successfully siphoned attention far from the legitimate sponsors closing year. Can it begin a streak?
Hoping to reclaim one of the most tremendous Bowl success it saw last yr when it unleashed its Mega huge Trailer for its Mega large football game advert and that hilarious Anna Kendrick thing, Newcastle Brown Ale is, again, hoping for non-broadcast internet success. smartly, not totally non-broadcast, but read on.
Working with Droga5, Newcastle launched Band of brands, an industry-huge name for any and all brands to participate in an excellent Bowl ad the brand will air domestically (the now not fully non-broadcast phase).
the logo commenced with a video featuring actress and comic Aubrey Plaza imploring brands, lifeless pan-style, to connect with Newcastle for a jointly epic #BandofBrands tremendous Bowl merchandising expertise.
Then it determined to have Aubrey milk a cow to, you know, milk extra money out of the industry in enhance of its Band of manufacturers effort:
That video completed over 2 million views on YouTube together with over 1 million views, eleven,452 likes, 860 comments and a pair of,226 shares on facebook.
just a few days later, the logo released the completed product, a veritable smorgasbord of car supplier-style awesomeness during which a couple, with growing urgency and frequency, talk over one some other in order to get all of the brand mentions in ahead of time runs out.
the emblem even “crashed” this year’s Doritos Crash the super Bowl effort with this entry:
the emblem has placed the entire videos on its fb and Twitter pages, and Aubrey Plaza has positioned hers on her Twitter web page:
Of the hilarity and frivolity, a Newcastle spokesperson said:
“It’s essentially the most exciting, most jam-packed, most fiscally responsible large recreation advert ever,” Newcastle says. “It’s Newcastle’s Band of manufacturers large game advert, featuring 37 of the universe’s perfect manufacturers … and a dental place of business in Pittsburgh.”
concerning the writer
Steve corridor is a advertising and marketing professional, publisher, writer, neighborhood manager, photographer and all-round lover of merchandising.
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