We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

avatar
admin
 Pinned September 24, 2017

<> Embed

@  Email

Report

Repin Zoom
Uploaded by user
Nike’s ‘NBA Connected’ jerseys tap into the game with NFC tags
<> Embed @  Email Report

Nike’s ‘NBA Connected’ jerseys tap into the game with NFC tags

Richard Lawler, @Rjcc

September 16, 2017
 
Nike's 'NBA Connected' jerseys tap into the game with NFC tags | DeviceDaily.com
 
 
 
Nike is the new apparel maker for the NBA and tonight it officially rolled out updated jerseys for the teams. They’re specially constructed to keep players cool and allow for freedom of movement, but there’s a new feature for fans too. They’ll debut the new NikeConnect system, which relies on a mobile app of the same name that reacts to NFC tags embedded in the jerseys. The hook is the ability to unlock “premium content” like “pregame arrival footage, highlight packages and top players’ favorite music playlists.” One hook that may work for gamers is the inclusion of specific boosts for NBA 2K18 players that are unlocked by buying that player’s jersey in real life.

Nike's 'NBA Connected' jerseys tap into the game with NFC tags | DeviceDaily.com

For most fans the experience of wearing team apparel on gameday (whether they’re in the stadium or at home) is enough to make them feel plugged in, but this is an attempt to take things a step further. The NikeConnect system will be a part of the $110 “Swingman” replica jerseys and $200 authentic jerseys when they go on sale September 29th, but we might wait and see if Nike’s “Therma Flex Showtime Warm-up Jacket” can bring the offseason’s fabled Hoodie ‘Melo to life in the regular season before making a purchase.

Source: Nike
Coverage: NBA, ESPN
 
Engadget RSS Feed

(29)