Pinterest: we now have Doubled The number of Male energetic users in the final 12 months

Martin Beck on November 10, 2014

 

As a privately held firm, Pinterest doesn’t must share user increase figures with shareholders. that suggests we don’t comprehend precisely what number of Pinners there are on the popular social bookmarking community. however we do recognize  that girls make up a large majority of users, possibly as many at eighty%, as a RJMetrics learn about present in could. It’s a type of truisms that has the advantage of being real. Pinterest doesn’t deny it, but wants to make the case that it’s more than just a one-trick social network. Tonight on the San Francisco headquarters, Pinterest’s head of engineering Michael Lopp shared some demographic figures in a session with journalists before a Pinterest engineering group event. We weren’t at the assembly, but a Pinterest spokesperson shared some new stats from Loop’s presentation:

• Pinterest has doubled the choice of male lively users previously 12 months.
• males make up one-third of all new Pinterest sign-ups, and that the expansion rate for men is larger than for ladies.
• more males use Pinterest in the United State than learn sports Illustrated and GQ combined
• there is a 50-50 split amongst men and women users in emerging markets like India, Korea and Japan

the vast majority of Loop’s talk thinking about enhancements the corporate has made on its search product, Guided Search, and different important points about how the network tactics the more than 120,000 requests it receives each 2nd. For extra about these figures, see my colleague Greg Sterling’s Search Engine Land put up: Pinterest Evolving Into a personalised Search substitute.