Have We Reached “height Android”?

Google must be happy that Android could have topped out.

simply as Google’s US search market share appears to have topped out at about 67 p.c, Android’s global market share may additionally have peaked at eighty five %. So says hardware counter technique Analytics.

As quoted within the Wall street Journal, a method Analytics analyst opines, “unless there is an not going collapse in rival Apple iPhone volumes someday, Android is almost definitely by no means going to go a lot above the eighty five percent world market share ceiling.” Rival agency IDC similarly displays Google with a roughly eighty five percent share of smartphones shipped in probably the most latest quarter.

while shipments should not equal to sales, i’d post Google doesn’t need its Android market share to go a lot greater. Any greater and the company would face the likely eventual wrath of regulators in Europe and elsewhere (excluding the usa).

The Journal article factors out that Google has made increasing efforts to consolidate Android and permit fewer manufacturer variations and “forked” versions. This advantages the corporate, platform and builders by reducing fragmentation. then again it also brings Google closer to antitrust scrutiny.

indeed there’s an Android antitrust investigation pending in Europe. And it would be more uncomplicated to style Android-associated therapies than it is to take a look at and control search outcomes.

Google’s argument against any doable Android law is that it’s an “open” platform and someone can do anything else they need with it. if truth be told the corporate has been working arduous to control that among the top-tier Android OEMs with contracts that require pre-set up of Google apps and outline the position of those apps on the house reveal. If you need get right of entry to to Google Play you have to abide through these ideas.

source: Gartner 2014

Google is walking a superb line between exerting more keep an eye on over its operating machine and now not a lot that it’s vulnerable to antitrust arguments, given its market share dominance. according to Gartner Android devices will probably be just about 4X as numerous as windows gadgets by using next 12 months on a worldwide basis.

merely put, Android is the dominant laptop working machine throughout the globe. That’s a exceptional accomplishment in simplest six or seven years.

the next is how StatCounter stories global web site visitors by means of platform (mobile and laptop):

• windows: 60 percent
• Android: 19 percent
• iOS: thirteen %
• Mac: 5 %