document: facebook’s cellular attain Declines however Its Messenger App Soars

This evening comScore pronounced November US smartphone market share estimates. As with laptop search market share, the numbers now are relatively secure and unchanged from month to month. Apple continues to be the prime person smartphone maker and Android is the operating machine leader.

in keeping with comScore, virtually 74 p.c (73.6 %) of US cellular subscribers now have smartphones. under is a comparison of comScore smartphone market share numbers from November 2014 and a 12 months ago.

supply: comScore

previously Kantar Worldpanel ComTech indicated that Apple had received market share against Android throughout November by means of the iPhone 6 and 6 Plus. both comScore and Kantar depend on surveys to extrapolate market share figures.

StatCounter reflects that the iPhone drives slightly below 52 p.c of US mobile web site visitors whereas Android is chargeable for 45 %. windows and all others generate roughly 3 p.c of cellular web site visitors.

below is a comparison (comScore knowledge) of the top 15 apps in November 2014 and the previous 12 months. a few apps have gained traction whereas others have misplaced attain. specifically Pandora has misplaced nearly 10 points year over yr, while facebook has lost simply over 7 factors of target audience reach. those losses have come incrementally during the last few months.

YouTube has gained target audience attain and Amazon wasn’t on the list a year in the past. in comparison with a yr ago, however, facebook Messenger is the big winner, going from 22 p.c to 43 p.c target market penetration.

source: comScore

concerning the author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal weblog, Screenwerk, about connecting the dots between digital media and actual-world shopper behavior. he’s additionally VP of strategy and Insights for the native Search affiliation.