file: Twitter & Google Have Deal To Index Tweets again
Twitter will present the quest giant access to its firehose again, Bloomberg business reports. the companies had a similar deal that led to 2011.
Twitter and Google have reached a deal to make tweets more uncomplicated to seek out on-line, in keeping with a file by way of Bloomberg industry tonight.
The deal will provide Google get admission to to Twitter’s firehose — the info circulation of the 140-persona service — and therefore make tweets to be had for indexing by using the search engine in an instant after they are posted. The record, citing unnamed sources, stated Google and Twitter engineers are already engaged on the challenge and that it’s going to be switched on in the first half of 2015.
The reported agreement marks a rekindling of a relationship that ended in 2011, when Google killed actual Time Search and Twitter cut off get right of entry to to the firehose. on account that then, Google has had to crawl Twitter to index tweets and finding particular Twitter updates by the use of the search engine has been hit and miss.
however with Twitter working to reinforce the experience for logged-out customers — and express buyers that such persons are a treasured a part of the target audience — this move makes numerous sense. Already, closing 12 months, Twitter made an adjustment that allowed Google and other search engines to crawl its top 50,000 hashtagged search pages. that modify produced a 10-fold increase within the selection of logged-out customers coming to Twitter (up to 75 million a month by way of November).
Twitter executives have been making the case that the corporate’s off-Twitter target market of 500 million represents a large trade opportunity. This week, Twitter introduced its first deal to target that audience with advertisements. Thursday, the company will unlock its fourth quarter financial document.
Twitter spokesperson Will Stickney declined to remark concerning the pronounced firehose deal. A Google spokesperson hadn’t responded to an email when this publish was once revealed.
learn Sarah Frier’s full record in regards to the news at Bloomberg industry.
in regards to the creator
Martin Beck is third Door Media’s Social Media Reporter, covering the latest news for advertising and marketing Land and Search Engine Land. He spent 24 years with the la times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism faculty, Beck started started his occupation on the occasions as a sportswriter and copy editor.
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