research: New document on Social Media’s 200 prime B2B companies

April 28, 2015

We’ve spent the closing 12 months getting to know how 200 of the top B2B companies in the UK and the us use social media. today, we free up our definitive social media file revealing distinctive insights at the back of one of the world’s biggest brands.

collecting over 5 million mentions for 200 brands in 10 industries, we’ve been able to dissect and analyze the social B2B marketplace in groundbreaking new methods.

All data collected for this record used to be discovered and analyzed the use of the arena’s top social intelligence platform, Brandwatch Analtyics.

Our highly effective social listening instrument used to be wanted to create a document of which the size and scale had never been considered sooner than.

inside the file you’re going to discover how 200 top B2B companies rank in order of social presence, a state and county breakdown of B2B leaders, and probably the most certain and terrible brands in each and every market.

200 top B2B corporations

Our report ranked every B2B company’s efficiency on social in line with the amount of reports, discussion board, blog and, in fact, social community mentions they acquired – all accumulated from over ninety million publicly on hand internet sources.

trade device manufacturers like IBM, Oracle and Cisco champion the index in first, 2nd and third place.

The document breaks down precisely how they obtained there, and how your model can follow their best possible practices.

A sector breakdown

businesses throughout all sectors acknowledge the value of benchmarking each inside and throughout industries. Such comparison can show off opportunities, discover threats and expose clear strengths or weaknesses.

The file examines the social presence inside 10 completely different industries, offering perception into social media activity, PR hits, reasonable followers and rather more – all of which supplies your brand the prospect to guage on a company, industry, or basic B2B scale.

Our prognosis unearths clear strengths and weaknesses from each business. a transparent strength for the energy business is the quantity of PR hits (2,659) collected over two months.

yet, one resounding bad for the vitality industry is the advertising of terrible to sure mentions (35.8%) when in comparison with the industry reasonable (24%).

B2B owned performance

In as of late’s social local weather, countless brands compete to increase their share of voice and construct significant connections with the increasingly more essential client.

As such, one of the greatest challenges firms face is building a brand voice that resonates with their target audience.

That’s why we’ve analyzed precisely what form of content material works highest for the typical B2B model.

This prognosis of fb content material unearths that over half of of B2B owned posts contain a photo. As pictures obtain more engagement per submit, brands’ dedication to picture-based totally posts is paying off.

then again, manufacturers still submit imageless links and standing updates, frightening small amounts of engagement in comparison.

Socially shrewd brands will start to swap their poor performing content material out for persistently engaging posts, like images.

With over 30 million B2B social interactions taking place online every year, B2B manufacturers must adapt to the altering expectations of their shoppers, advocates and critics.

download our definitive record under, free of charge, to learn why this can be a pivotal second for many B2B industries, and the way they may be able to use this transitionary length to form their success in social.