San Diego net Tag manager Tealium Expands With $30.7M collection D
David Holley
Tealium, the San Diego firm that helps companies take care of web site metadata tags, has bought $ 30.7 million in sequence D funding. The spherical was once led via Georgian companions, a venture agency considering endeavor software, internet, and data corporations, while Bain Capital Ventures also made a “major funding,” Tealium stated in a commentary.
that is Tealium’s first funding in virtually a 12 months. It borrowed $ 20 million from Silver Lake Waterman and Silicon Valley bank closing April on account of file-low rates of interest, and had raised greater than $ 27 million in different undertaking capital given that its founding in 2008.
Tealium says that the company introduced greater than 200 new shoppers in 2014, such because the California go back and forth and Tourism commission and Cirque de Soleil, while 12 months-over-12 months revenues increased 138 p.c. It already has a variety of present buyers, together with Domino’s Pizza, HanesBrands, and Kimberly-Clark. the company plans to make use of the brand new funding for product innovation and to amplify its operations domestically and internationally.
“Georgian partners, with their deep history in analytics and information systems, share both our heritage and our imaginative and prescient of creating a real-time data supply chain,” mentioned Jeff Lunsford, CEO of Tealium, within the statement. “And Bain Capital, with their skilled team, international footprint, and historical past of investing in transformational firms, is a perfect associate as we scale Tealium international.”
As Xconomy’s San Diego Editor Bruce V. Bigelow has distinctive previously, Tealium helps advertising teams manage “tags,” the snippets of JavaScript embedded in web sites or e-mails. utilized in web analytics, tags generate information that allow advertising teams to resolve if users seen a selected web web page or electronic mail. Some websites can have dozens of embedded tags, and Tealium says its know-how simplifies the process and speeds up site efficiency without requiring advertising and marketing teams to get their IT departments concerned.
current investors Battery Ventures, Tenaya Capital, and Presidio Ventures also joined in the new spherical.
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