Seiva’s smart workout Duds, Speedskating Deal highlight Pitch experience


one of the most biggest storylines of the 2014 wintry weather Olympics in Sochi, Russia was once the disappointing efficiency of the U.S. speedskating crew, which some blamed now not on the athletes themselves however on the go well with lots of them wore throughout races.

The so-referred to as Mach 39 go well with, touted as “the fastest speedskating go well with on this planet,” was co-designed through attire maker underneath Armour (NYSE: UA) and safeguard contractor Lockheed Martin (NYSE: LMT). well ahead of the U.S. team left for Sochi, each and every suit according to a Wall street Journal document, every one used to be examined in a wind tunnel for 300 hours. fits even featured especially made zippers.

but the go well with proved to be a flop. Following a string of dispiriting results, the staff dropped the Mach 39 in prefer of another below Armour edition.

while underneath Armour not directly had its contract prolonged until 2022, U.S. Speedskating appears not to have lost its passion in in the hunt for the last word in high-tech apparel, no matter what the supply. The wearing physique has committed to make use of sensor-geared up attire manufactured with the aid of Milwaukee-primarily based Seiva applied sciences all through training for the 2018 Olympics, Seiva co-founder and CEO Andrew Hampel said Tuesday.

Seiva was one in every of four early-stage corporations that presented to a crowd of traders, entrepreneurs, and others as a part of a pitch adventure in Madison, WI, for gBETA, a free tri-annual accelerator for startups affiliated with colleges and universities in the Badger State that last six weeks. gBETA is managed via Gener8tor, whose core accelerator software lasts 12 weeks and alternates between Milwaukee and Madison.

Seiva makes high-tech clothes that may present athletes knowledge, similar to what muscles they’re the usage of or the attitude of their knee bend, in real time. The startup is advertising and marketing to speedskaters and hockey avid gamers for now, however Hampel says the expertise, which entails an electromyograph and gyroscope, could be useful for athletes in other sports activities like cycling and move u . s . a . skiing.

Hampel and his colleagues had been able to approach U.S. Speedskating thanks to John Coyle, a veteran of the game who won a silver medal at the 1994 iciness Olympics. Seiva got an introduction to Coyle via certainly one of its advisors, says Hampel.

“They’re almost as excited as we’re with the know-how,” Hampel says of U.S. Speedskating, Seiva’s first paying consumer. He declined to share monetary phrases of the agreement.

Seiva will cost athletes a one-time fee for a garment—doubtless at least $ 100, Hampel says—in addition to a month-to-month price for using its instrument.

He says the startup expects to land $ 50,000 in pre-seed grant funding via the top  of the month, ahead of a $750,000 seed spherical it hopes to close with the aid of next June.

It’s even based a relationship with Baltimore-primarily based under Armour, whose performance in retailers and within the stock market seem to have rendered final 12 months’s go well with goof an afterthought. “We’re on their radar,” Hampel says.

listed below are descriptions and updates on the other three firms who presented:

Exis helps programmers establish a secure hyperlink between the cell and web functions they’re developing and servers in the cloud. the present process for offering this connection, referred to as “network code” is repetitive and error-inclined, says co-founder and CEO Dale Willis. Exis additionally hosts cloud-based totally services and products like person authentication, which means that that a developer can get by using with best with the ability to code in a single language. all through his pitch, Willis said Exis is starting through concentrated on mobile app developers and has obtained funding from the nationwide Science basis and Wisconsin economic construction Corp.

Emonix is developing an web-related software that can measure water hardness—the quantity of dissolved minerals current in the water—and add salt to a water softener as wanted, moderately than at mounted intervals the use of a timer. Founder and CEO Neil Klingensmith says many industrial constructions use too much salt as a result of their water softeners aren’t configured correctly. building managers can reduce their salt prices by means of as a lot as forty p.c with an Emonix monitoring tool, he says, so they can value approximately $seventy five to $a hundred and fifty a month per building.

—23Vivi is a virtual storefront for limited adaptation digital art. An artist uploads a submission to the startup’s web site, and, if accepted, 23Vivi makes 23 copies of the piece and makes an attempt to promote them on its marketplace. patrons obtain encoded certificates of authenticity, that are created using blockchain encryption tactics. Why 23? Founder and CEO QuHarrison Terry says the quantity is an “enigma” and one in all its that you can think of meanings is “lifestyles or dying.” He says “vivi” is the Italian phrase for “live,” though it also stands for “Victory is very Illuminating,” consistent with firm supplies. no one stated art was once easy.