SmarterHQ Lands $8M Funding To amplify Predictive advertising Platform

firm has now raised $20 million considering that begin of 2014.

advertising and marketing Land team of workers on July 21, 2015

SmarterHQ has announced every other $eight million in funding, bringing the company’s total cash raised to $20 million in view that 2014.

This round of funding is led with the aid of Simon mission team, the project capital arm of Simon Property team, which owns or has a stake in more than 200 malls and retail homes worldwide — with further participation from Battery Ventures and angel buyers.

the company says this newest spherical “might be used to speed up SmarterHQ’s boom and extend the corporate’s award-winning predictive advertising and marketing platform.” That platform integrates with a retailer’s present advertising and marketing tech and enables the retailer to track and measure a client’s engagement with the brand throughout more than one channels.

SmarterHQ says its shopper base contains Eddie Bauer, end Line and eBags, among others.

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