Snapchat Lenses: An promoting Goldmine

March 10, 2016

Snapchat is changing into highly regarded among celebrities, tech-savvy mothers, and teens who want every other social media account to maintain them occupied. however, Snapchat has been on any other stage as of late, as they are sending their app to an alternate dimension on the planet of selling.

not too long ago Snapchat lenses have exploded, and face swaps and rainbow tongues are changing into viral content material across other social structures. Snapchat lenses are actually revamping the boring selfie we’re all ailing of. yes—we get it, you’re a just right having a look version on Instagram…*sigh*. but, Snapchat lenses flip your selfies into face-altered characters, creatures, and comedic videos. Boring variation meets creepy Easter Bunny—I adore it.

How do these lenses work?

Snapchat lenses are animations that overlay your selfies to create fun, creepy, or wacky results. if you happen to’ve always wished to grasp what you’d look like as E.T., the alien Snapchat lens will fulfill your freakish delusion.

to make use of the lenses, you must:

• Open up the Snapchat app;
• touch the reveal, preserving your finger in your face;
• Swipe to choose different lenses; and
• Take an image or record a video with the lens of your choice.

Now these are the steps to make use of the free lenses, but that you can additionally purchase completely different lenses if you happen to’re looking to vary your selfies up even more! Lenses price $ 0.ninety nine, however there are free ones introduced day-to-day—so make sure you test the app regularly for brand spanking new lens choices.

Face Swap

Face swap is a moderately new characteristic on Snapchat that lets you swap faces with your best possible good friend, your lover, your family member, and even that painting on the museum. Face swap movies had been going viral as of late, so get on board and notice what funny swaps that you would be able to come up with!

advertising and marketing possible

hundreds of thousands of persons are already using these Snapchat lenses, and the large brands are noticing. within the media, Snapchat set-up a tremendous Bowl backed lens for the large experience this yr. the results are in, and the lens acquired over 100 million views! but, it appears, these lens are pricy. sponsored holiday lenses are said to be $ 750, 000, which is an expensive commercial. but, the chances for manufacturers are limitless. large brands can create their very own custom lens, so they can be used to reinforce their customer’s selfies all over the world.

So have fun with Snapchat lenses these days, and benefit from the lenses which can be on hand now, because they’ll disappear very quickly. Snapchat is really changing the face of marketing and advertising.

Sources:

http://www.pocket-lint.com/information/135912-snapchat-lenses-how-do-they-work-and-do-they-cost-anything

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