by

Melynda Fuller , February 2, 2018

SimilarWeb, which aggregates mobile, web and learning sources to offer market intelligence insights, released

its ranking of the top 100 Q4 2017 digital media publications this week. The list is released every three months. The Q4 2017 listings were compared with the Q3 2017 previously published.

Consumer, cultural and political trends surfaced as the rankings saw seven new publications enter the list. Coinciding with professional and college football season, three sports-related sites tapped the top 100 for the first time. They include

maxpreps.com, sbnation.com and rotoworlds.com.

Well-known sports sites

nbcsports.com and si.com also saw huge leaps in popularity. Nbcsports.com rose to 48, by 24 places; while si.com jumped 21 places to 57. SimilarWeb sites notes popular pages like profootballtalk.nbcsports.com are some of the most heavily trafficked.

Si.com also saw its NFL page increase in views by 12% each quarter, and triple in page views for its NFL Scoreboard.

Sports sites weren’t the only outlets to see an increase in traffic.

all cracked the top 100. The former three sites, all being general news publications, saw some big leaps, with Newsweek finishing last quarter at 103, and landing at 58 in Q4.

The survey also includes top key words searched during Q4. They include news-heavy topics like bitcoin, net neutrality, Roy Moore and Las Vegas.

MediaPost.com: Search Marketing Daily

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