State of the Blogging World – Industry Report 2016 [Infographic]

Zac Johnson — December 20, 2016 Follow @zacjohnson

— December 20, 2016

It’s quite hard to think about the internet before blogging and WordPress came into the play. To sum it up, it was a very simple, one-sided and kind of a boring place. The majority of sites on the internet were just speaking to you and never having a two-way conversation — now it’s a whole different ball game!

With the introduction of blogging and social media, everything changed. Now anyone can start a website or blog of their own, without the need to become a site designer, programmer or even the slightest bit techy. At the same time, social media has connected billions of people throughout the world and collectively brought them together on platforms like Twitter, Facebook, LinkedIn and yes… even Snapchat.

Businesses and brands of all sizes are actively using blogging to connect with new audiences while also creating content that builds trust and loyalty. At the same time, many popular websites have popped up out of nowhere, simply going live with a WordPress site and creating original content while building a new audience. Household names like PerezHilton, TechCrunch and Mashable were all started with a simple WordPress installation, and now multi-million dollar companies. As you can imagine, when it comes to blogging on the internet, there is a whole world of opportunity and possibility,

With all of that being said… as 2016 comes to a close, it’s time to look at the ever growing world of blogging and how it’s helping to develop the internet we live in today. Be sure to check out the infographic below for a full breakdown on the latest trends, stats and tips on how to take advantage of what blogging truly has to offer.

Blogging Stats to Be Aware Of

When it comes to blogging and creating content online, it’s all about knowing who your audience is and providing them with the best experience possible. Once you realize the true potential of blogging, it will become one of your biggest focus areas. View these quick blogging stats below to see how important blogging is for some of todays largest brands, bloggers, and businesses.

• Marketers who have prioritized blogging (related to content) are 13 times more likely to enjoy positive ROI.
• By 2020, humans are predicted to manage 85% of their relationships without actually talking to a human.
• There is a positive correlation between blog connectivity and customer acquisition. The more an individual visits a website or blog, the more likely they are to purchase or take action.
• Blogs have been rated as the fifth most reliable source of online information. All of these statistics show the value of a business blog. Even if you have not considered having a blog before, these facts should convince you that it is one of the best things you can do to increase your potential leads, engage your audience, and promote your brand.
• Keep your blog informal and casual, but professional, and offer value to your customers in some of the ways we’ve mentioned throughout this article.

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