stitch restoration strikes Into Maternity And Petite Styling

the net private styling retailer is expanding its options for women with non-usual sizing needs.

March 10, 2015 

starting nowadays, expectant mothers can get a little bit further assist breaking out of the leggings-and-tunic rut. non-public styling startup stitch restoration is including maternity and petite styling to their services and products, the corporate’s first growth into new product categories outside of standard sizes zero-14.

stitch repair works through having customers fill out an extensive model profile, matching them with a faraway stylist, and the use of the buyer’s preferences and stylist’s judgment to assemble a “repair” of five gadgets for a $20 styling rate. the fee is deducted from any merchandise purchased, and buying all five items ends up in a 25% total bargain. clients go away feedback on the objects that stylists can then use to inform future Fixes.

“now we have learned a lot from the data and comments we acquired from clients who worked with us via their pregnancies or who would benefit from petite sizing,” says founder and CEO Katrina Lake. “once we thought to be what we may be doing to raised serve our clients, we noticed that including each maternity and petites to our offering was once a real probability.”

any individual who’s been pregnant or has spent time with a pregnant lady is aware of that the pickings are slim in maternity wear—there are limited specialty manufacturers, and it is frequently laborious to justify spending a lot money on clothes you can wear for just a few months, so low cost and straightforward tends to win out over fashionable. sew restore hopes to help girls integrate maternity and more forgiving pieces into their commonplace model.

“For shoppers looking for maternity styling, the remarks we heard loud and clear via our data is that pregnant ladies still want to seem to be and costume like themselves,” says Lake. “Our stylists are sending our maternity shoppers a mixture of maternity-explicit types from like maternity denim, as well as maternity-friendly pieces that they are able to put on during and after their being pregnant, like open-front cardigans and maxi clothes. We’re buying from a lot of our existing brand companions like Tart, LA Made, and DL 1961. we’ve developed a specific maternity job power inside our styling workforce that contains stylists who’re specialists in styling our pregnant purchasers. they’re smartly-versed within the specific desires of ladies all the way through all three trimesters of pregnancy, as neatly what they’re searching for as they transition into life with a new child.”

purchasers with smaller statures will even have extra customized alternatives through the provider.

“Over four years and hundreds of thousands of data points, now we have been able to find out about specific methods we are able to serve our petite shopper higher,” says Lake. “Now our stylists have get admission to to a much broader number of petite attire from brands like Collective ideas, Andrew Marc, and just Black that’s better tailor-made for a petite silhouette, which is able to embody a shorter inseam, shorter torso size on tops, and shorter shoulder seam. Like our pregnant shoppers, petite purchasers will obtain a mix of petite-particular and petite-friendly apparel of their Fixes, relying on what each shopper’s unique needs are.”

while the new offerings may entice new clients, the maternity and petite choices are basically supposed to do extra for sew restore clients who like the carrier but may get more out of it with broader alternatives.

“We’re dedicated to creating lengthy-time period relationships with our purchasers, and we already serve many women who are pregnant or would qualify for petite merchandise,” says Lake. “We noticed this as a possibility to higher serve our existing client base, and evolve with our purchasers thru each stage in their lives.”

[Photos: courtesy of Stitch Fix]

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