Swallow options Gulps $1.1M To Push Oral Muscle Rehab device sales

SwallowStrong device

Swallow solutions has raised $ 1.1 million from buyers to make a higher push into the market with its device supposed to boost the rehabilitation regimen of patients looking to overcome swallowing issues by way of strengthening their mouth and throat muscle tissue.

The funding spherical used to be led with the aid of the Wisconsin tremendous Angel Fund, with participation by means of previous traders undertaking management, BrightStar Wisconsin foundation, Wisconsin funding partners, NEW Capital Fund, Gen6 Capital partners, firm founder JoAnne Robbins, and a couple of people.

Madison, WI-primarily based Swallow has now raised a complete of $ 3.2 million from investors, CEO Eric Horler says.

the company, which has eight workers, acquired FDA clearance in April 2014 to sell a more developed model of its unique clinical instrument. It now has greater than 100 consumers in more than 30 states—primarily acute care hospitals and skilled nursing amenities. Swallow gained that initial traction with a small gross sales personnel and contracts with distributors, however the new money should assist take the business to the next stage, Horler says. Plans embrace including clinical specialists to the gross sales group and probably hiring more direct gross sales reps across the country, he says.

“this extra cash infusion, I really believe, is what we wish to get this company rising slightly quickly,” Horler tells Xconomy. “I’m very thinking about it.”

Swallow used to be based in 2004 by using Robbins, a university of Wisconsin-Madison medication professor in the division of gastroenterology and hepatology. For years, Robbins has been getting to know dysphagia—problem swallowing frequently as a result of vulnerable mouth and throat muscle groups.

The situation is now and again related to stroke, neurological problems, or head and neck most cancers, Swallow says, and it’s turning into extra ordinary as the inhabitants a while. issue swallowing can result in meals and liquid to get into the lungs, doubtlessly leading to pneumonia.

remedy options embrace modified diets, that includes things like special thick beverages that take longer to shuttle from the mouth into the abdomen, thereby giving the physique more time to give protection to the windpipe, Horler says. patients may additionally use ways like tucking their chin after they swallow or tilting their head to one side to cut back the possibilities of the food taking place the improper pipe. but in some extreme circumstances, patients may well be left with out a possibility however to be fed by means of tubes.

None of those options resolve the root of the issue, Horler says.

Robbins, in attempting to find better remedy choices for dysphagia, become a leading recommend for “lingual strengthening—basically like physical treatment on your mouth,” Horler says. In medical assessments, including a study of 10 stroke patients, she discovered that a two-month routine involving urgent the tongue in opposition to the roof of the mouth could fortify the muscle tissues enough to reinforce the flexibility to swallow.

building off of her analysis, Swallow designed a tool to information the oral muscle treatment and higher observe its development. A custom-molded mouthpiece is positioned on the roof of the mouth. The tongue then presses against the mouthpiece, which has a couple of sensors that measure power at different factors on the tongue. These sensors transmit the ideas through a wire to a related instrument that displays the efficiency in actual-time and helps healthcare suppliers take into account which muscles have become better and which ones need extra work.

Swallow launched its first-era product in mid-2012 and offered about 75 devices before it stopped advertising and marketing the machine in late 2013, as it prepared to launch the 2nd version, Horler says. The improvements within the successor product include extra developed drive sensors, software that’s easier to make use of, and a cloud-based data management system that permits caregivers to remotely screen patients’ progress as they perform therapy at house.

The mouthpiece prices $ 300, and the full product bundle, which features a touchscreen instrument, prices $ three,000, Horler says. Swallow additionally costs a one-time fee of $ 850 for get admission to to the cloud-primarily based data management device.

Swallow has applied to the facilities for Medicare & Medicaid services and products to get federal insurance coverage to duvet purchases of its products, Horler says. He hopes to get a solution by early subsequent year.

meanwhile, Swallow can be growing its personal line of thickened beverage products for folks with swallowing issues. The drinks are supposed to forestall dehydration and avoid meals and liquid taking place the flawed pipe. Swallow has licensed patents from the Wisconsin Alumni analysis basis related to such beverages, Horler says, and is conducting further research before it begins selling the merchandise. That R&D work is being funded via $ 300,000 in offers, as well as one of the vital new cash from investors, he says.

“what is wonderful to me is the affect of having the ability to swallow in your daily lifestyles,” Horler says. “take into consideration living in an international the place you couldn’t go have a cup of espresso with any person, you couldn’t have lunch with any individual … without being embarrassed about your incapability to swallow or that you have to devour specialised foods or do something bizarre on the table.”

“There’s an actual emotional facet to what we’re doing that I simply more or less wish to highlight,” he adds. “It’s what in point of fact drives us everyday.”

Xconomy

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