Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform

Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform

by  @mp_joemandese, March 7, 2018

Native advertising and “content discovery” platform Taboola this morning released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 billion in revenue.

As part of a release of comScore data indicating a 17% expansion in its worldwide desktop reach — ranking it third behind Google and Microsoft — Taboola said it is projecting “over $1 billion in revenue in 2018.”

Taboola, is a privately held company, and declined to disclose what its 2017 revenues were for comparison, but it claimed revenues about one-third that size — $335.6 million — as recently as 2015.

The company attributed the growth to several factors, including:

As part of this morning’s announcement, the company disclosed that the self-service platform “grew to a run rate of nearly $100 million just a year after launch.”

Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform | DeviceDaily.com

MediaPost.com: Search Marketing Daily

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