Addressable Archives - DeviceDaily.com - Technology Highlights

Your Brain On Addressable: More Engagement, Emotion, Recall

AMC Networks Offers 3 National Ad Spots For Addressable, Amazon Is First Client

Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value

Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic

COVID is accelerating TV advertising’s transformation into an addressable medium

Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19

The next battle in streaming wars: Addressable TV

MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile

LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

Addressable TV from the media buyer’s perspective: What’s hype vs. reality

FAQ: Addressable TV & the convergence of digital video and TV ad buying

Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share

Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data

PlaceIQ & Acxiom Use location information To Measure Offline influence Of Addressable tv

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