Tag: Addressable

Technology Highlights - Daily Updates on Technology & Devices

COVID is accelerating TV advertising’s transformation into an addressable medium
COVID is accelerating TV advertising’s transformation into an addressable medium

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Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19

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The next battle in streaming wars: Addressable TV
The next battle in streaming wars: Addressable TV

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MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

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Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile
Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile

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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

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Addressable TV from the media buyer’s perspective: What’s hype vs. reality
Addressable TV from the media buyer’s perspective: What’s hype vs. reality

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FAQ: Addressable TV & the convergence of digital video and TV ad buying
FAQ: Addressable TV & the convergence of digital video and TV ad buying

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Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share
Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share

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Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data
Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data

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PlaceIQ & Acxiom Use location information To Measure Offline influence Of Addressable tv
PlaceIQ & Acxiom Use location information To Measure Offline influence Of Addressable tv

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