Tag: Nielsen

‘JIC’ Opens On ‘Weaponized’ Note, Paramount’s Halley Slams Nielsen Accreditation Endorsement

Nielsen Strikes ‘Four Screen’ Measurement Deal With Roku

Fox’s Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage

MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets

NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing

Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront

Nielsen Understated OOH TV Viewing Since Sept. 2020

Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3

MRC: Nielsen ‘Hiatus’ Requires Approval

VAB: Nielsen Improves Reach, Data Estimates

Twitter’s Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions

Nielsen To Expand Streaming Programming Metrics

IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers

Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising

YouTube Integrates Nielsen TV Data Into Google Reach Planner

Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

New Nielsen service offers podcast audience insights for advertising

MRC Finds All But Two Digital Ad Measurers Now ‘BTR’ Compliant: Google, Nielsen Still Not Rendering

TV content discovery sucks. Can Nielsen make it better?

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

Nielsen links up with J.D. Power to create a new Auto Cloud

In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up

Google announces third-party measurement expansions with MRC, Nielsen, comScore

How many people really watched “Bright” on Netflix? Nielsen says it has some answers

Nielsen buys multitouch attribution provider Visual IQ

Nielsen to Buy Visual IQ as Adtech Acquisition Spree Continues

Nielsen ratings give credit for Facebook, YouTube and Hulu views

Nielsen counts live Hulu and YouTube TV streams for its ratings

Nielsen Extends Measurement Deal For The YouTube Mobile App

Nielsen Says ‘Hello’ To Artificial Intelligence

Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales

Nielsen Catalina Bows Cross-Media Sales Measurement Tool With Facebook

Nielsen Q4 Improves, Total Audience Business Grows

Why Brands Are Losing To Transparent Products

Nielsen Modifies Preview Of Total Content Ratings

Nielsen vs. Rentrak: Social TV Ratings

Nielsen launches marketing Cloud with eXelate infrastructure

Nielsen to start tracking Which Digital Media gamers you’re Streaming content material On

Nielsen Makes Digital ad rankings available In Google DoubleClick

Nielsen Survey: customers extra prone to belief tv ads Than online Video & Search ads

comScore, Rentrak To Merge, take on Nielsen

Twitter Porn causes Nielsen to pull Promoted Tweet marketing campaign