Tag: Nielsen

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MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets

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NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing

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Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront

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Nielsen Understated OOH TV Viewing Since Sept. 2020
Nielsen Understated OOH TV Viewing Since Sept. 2020

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Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3

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MRC: Nielsen ‘Hiatus’ Requires Approval
MRC: Nielsen ‘Hiatus’ Requires Approval

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SEMrush
VAB: Nielsen Improves Reach, Data Estimates
VAB: Nielsen Improves Reach, Data Estimates

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Twitter’s Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Twitter’s Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions

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Nielsen To Expand Streaming Programming Metrics
Nielsen To Expand Streaming Programming Metrics

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IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers

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Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising

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YouTube Integrates Nielsen TV Data Into Google Reach Planner
YouTube Integrates Nielsen TV Data Into Google Reach Planner

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Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit
Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

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New Nielsen service offers podcast audience insights for advertising
New Nielsen service offers podcast audience insights for advertising

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MRC Finds All But Two Digital Ad Measurers Now ‘BTR’ Compliant: Google, Nielsen Still Not Rendering
MRC Finds All But Two Digital Ad Measurers Now ‘BTR’ Compliant: Google, Nielsen Still Not Rendering

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TV content discovery sucks. Can Nielsen make it better?
TV content discovery sucks. Can Nielsen make it better?

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Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

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Nielsen links up with J.D. Power to create a new Auto Cloud
Nielsen links up with J.D. Power to create a new Auto Cloud

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In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up

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Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google announces third-party measurement expansions with MRC, Nielsen, comScore

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How many people really watched “Bright” on Netflix? Nielsen says it has some answers
How many people really watched “Bright” on Netflix? Nielsen says it has some answers

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Nielsen buys multitouch attribution provider Visual IQ
Nielsen buys multitouch attribution provider Visual IQ

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Nielsen to Buy Visual IQ as Adtech Acquisition Spree Continues
Nielsen to Buy Visual IQ as Adtech Acquisition Spree Continues

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Nielsen ratings give credit for Facebook, YouTube and Hulu views
Nielsen ratings give credit for Facebook, YouTube and Hulu views

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