Tag: OutOfHome

Technology Highlights - Daily Updates on Technology & Devices

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

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Digital out-of-home advertising is fracturing into many channels
Digital out-of-home advertising is fracturing into many channels

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

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ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home

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AdQuick adds tools to measure impact from Digital Out-of-Home campaigns
AdQuick adds tools to measure impact from Digital Out-of-Home campaigns

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Vistar launches private marketplace for Digital Out-of-Home
Vistar launches private marketplace for Digital Out-of-Home

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Not your father’s billboards: Interactive out-of-home is coming of age
Not your father’s billboards: Interactive out-of-home is coming of age

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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

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Sensing vulnerability, Out-of-house goes on the assault in opposition to digital display
Sensing vulnerability, Out-of-house goes on the assault in opposition to digital display

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Gimbal And NanoLumens carry “Minority file” doable To Digital Out-Of-home
Gimbal And NanoLumens carry “Minority file” doable To Digital Out-Of-home

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