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Tag: Segment

Technology Highlights - Daily Updates on Technology & Devices

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Twilio’s acquisition of Segment will support collection of digital data
Twilio’s acquisition of Segment will support collection of digital data

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Athletic Shoe Company On Enters New Customer Segment, Healthcare Workers
Athletic Shoe Company On Enters New Customer Segment, Healthcare Workers

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Segment adds quality tracking for incoming data to its resume
Segment adds quality tracking for incoming data to its resume

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Segment launches Personas to capture its ecosystem data into customer profiles
Segment launches Personas to capture its ecosystem data into customer profiles

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onto Marketing Platforms
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Customer data platform Segment adds Looker Source to define audiences from multiple tools
Customer data platform Segment adds Looker Source to define audiences from multiple tools

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onto Marketing Data
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Segment can now track users across sites without third-party cookies
Segment can now track users across sites without third-party cookies

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onto Marketing Platforms
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Intel Posts Record Q4 2016 Quarterly Earnings; IoT Segment Sees Double Digit Growth
Intel Posts Record Q4 2016 Quarterly Earnings; IoT Segment Sees Double Digit Growth

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SEMrush
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IAB begins to address messaging segment with report, standards development
IAB begins to address messaging segment with report, standards development

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onto Marketing Platforms
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Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting

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onto Marketing Platforms
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LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment

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onto LinkedIn Utilization
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Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

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onto Marketing Platforms
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segment provides more data sources besides apps and web sites to its hub
segment provides more data sources besides apps and web sites to its hub

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onto Mobile Apps
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Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods
Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods

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onto Music
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fb adds tremendous Bowl advert targeting phase
fb adds tremendous Bowl advert targeting phase

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onto Facebook