Segment Archives - DeviceDaily.com - Technology Highlights

Twilio’s acquisition of Segment will support collection of digital data

Athletic Shoe Company On Enters New Customer Segment, Healthcare Workers

Segment adds quality tracking for incoming data to its resume

Segment launches Personas to capture its ecosystem data into customer profiles

Customer data platform Segment adds Looker Source to define audiences from multiple tools

Segment can now track users across sites without third-party cookies

Intel Posts Record Q4 2016 Quarterly Earnings; IoT Segment Sees Double Digit Growth

IAB begins to address messaging segment with report, standards development

Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting

LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

segment provides more data sources besides apps and web sites to its hub

Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods

fb adds tremendous Bowl advert targeting phase

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