Tag: targeting

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

EU countries aim to raise tech firms’ taxes by targeting revenue

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

Taykey unveils free version of its real-time audience data tool for interest targeting

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting

Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting

Facebook aims for TV ad dollars with household-wide ad targeting

Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%

Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally

LiveRamp adds people-based search targeting to IdentityLink

LiveRamp Adds People-Based Search Targeting For Google Customer Match

If Google’s Personal Filter Tab In Search Results Becomes Another Targeting Tool

The Guy Who Helped Take Down Bill O’Reilly Is Now Targeting Sean Hannity

Greenpeace Is Targeting Corporations That Use Lawsuits To Silence Protestors In New Campaign

Facebook Denies Targeting Youths Based On Emotional State

Facebook promoted ads targeting teens with low self-esteem

In A First, Bing Unveils Custom Audiences Targeting

LinkedIn officially rolling out Matched Audiences targeting to all advertisers

Roku Guarantees Audience Targeting For TV Advertisers

Google is making a big change to exact match keyword targeting in AdWords

Lotame Releases Onboarding For People-Based Ad Targeting

Spongecell Integrates Grapeshot’s Keyword Targeting Tech

Ad Targeting Among Companies Affected By Amazon Outage

Marketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.

Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

Signpost Personifies AI, Takes Identity Targeting To Facebook

YouTube gains access to Google account data for ad targeting, teases new measurement solution

Acxiom launches Audience Cloud for unified generation of audience segments and targeting

Verizon Plans ‘Aggressive Path’ On Targeting

FBI looks into Chinese hack targeting federal insurance

Google Announces Critical Changes to Display & Video Ad Group Targeting

White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory

No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network

Google agrees to change when it scans emails for ad targeting

Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting

Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

Facebook puts some limits on controversial, quasi-racial ad targeting option

SeatGeek Overcomes Search Targeting Challenges With Yahoo

Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting Options

Black Lawmakers Criticize Facebook Over Race-Based Targeting Options

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention